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Wednesday, December 10, 2014

Blog Post #5

Brad Lenihan

     We had a very constructive group project and the final product turned out well.  Our group was highly productive and everyone contributed to making important parts for the project.  The brainstorming process was very helpful to making our final product.  I feel we all contributed the same amount of work in creating this project.  Overall, the final product was good and the group worked well together.

Monday, December 8, 2014

Blog Post #4

Brad Lenihan


I have a positive view on Black Friday, Cyber Monday, and extended season that keeps growing.  I think it's good that stores give people chances to buy things they want or need for family or for themselves at a very good price or discount.  Cyber Monday is great for people who can't go out shopping on Black Friday instead they can just stay home and shop from their computer.  Overall, these are very important shopping events in our culture.



Wednesday, November 5, 2014

Blog Promotions

1. One way I could provide a promotional mix for my sports drink is by using billboards for advertisement. Another way I could provide a promotional mix for my sports drink is by having posters put up around the community and around the campus for promotion to students and people in the community. One more way I could provide a promotional mix for my sports drink is by putting ads up on the school website as well as selling my drink on the website. 

2. One way I could use print media to promote my drink is by putting ads in popular magazines. Another way I could use print media to promote my drink is by putting ads of my drink on flyers around the campus and stadiums and sporting events.

3. I aimed to price my drink to be very cost efficient and affordable to the general public. Since my drinks are very fairly priced it will sell better as more people can afford it.

Tuesday, November 4, 2014

Sports Drink Blog Post

The sports drink I created was Eagle Energy. The college I chose for this project was Boston College and the slogan for my drink is "Release your inner eagle".

The three things I liked about this project:
1. I liked how we were able to create our own drink and slogan for it.
2. I liked how we had the freedom to make any kind of drink we wanted.
3. I liked how we needed to use creativity and imagination for our drinks.

Two things I learned about this project:
1. I learned a lot about Boston College while researching.
2. I learned more about product, promotion, price, and place.

One thing I didn't like about this project:
1. I didn't like how many steps were involved in the project.





Monday, October 6, 2014

1st Blog Post

   My name is Brad. My favorite sports are basketball and baseball. I enjoy going to Red Sox and Celtics games. I have three siblings two older, one younger. My oldest sibling is my sister Claire who's 21. The second oldest is my brother Andrew who's 19. The youngest is my brother John who's 12. I also have a dog named Max. My favorite TV shows are Lost and Breaking Bad. My favorite subjects in school are Math and English. This is the second time I've used a blogger in school.
The first talking movie was advertised in 1927 by using posters. The movie stars sing six songs throughout the movie. Making movie posters was the only way of advertisement back then. Opened in New York City costing $500,000 to produce. Tickets at the blue mouse were 50 cents each. Advertisement has evolved a lot since then.