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Wednesday, November 5, 2014

Blog Promotions

1. One way I could provide a promotional mix for my sports drink is by using billboards for advertisement. Another way I could provide a promotional mix for my sports drink is by having posters put up around the community and around the campus for promotion to students and people in the community. One more way I could provide a promotional mix for my sports drink is by putting ads up on the school website as well as selling my drink on the website. 

2. One way I could use print media to promote my drink is by putting ads in popular magazines. Another way I could use print media to promote my drink is by putting ads of my drink on flyers around the campus and stadiums and sporting events.

3. I aimed to price my drink to be very cost efficient and affordable to the general public. Since my drinks are very fairly priced it will sell better as more people can afford it.

Tuesday, November 4, 2014

Sports Drink Blog Post

The sports drink I created was Eagle Energy. The college I chose for this project was Boston College and the slogan for my drink is "Release your inner eagle".

The three things I liked about this project:
1. I liked how we were able to create our own drink and slogan for it.
2. I liked how we had the freedom to make any kind of drink we wanted.
3. I liked how we needed to use creativity and imagination for our drinks.

Two things I learned about this project:
1. I learned a lot about Boston College while researching.
2. I learned more about product, promotion, price, and place.

One thing I didn't like about this project:
1. I didn't like how many steps were involved in the project.